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How to promote commodity sales on the shelves of wanghong snack shop
source：www.hanming.net.cn | Release time：2025-04-15
The shelves of wanghong snack shop can promote commodity sales through reasonable layout and display, creating atmosphere, and using visual effects. The following is a specific introduction:
1. reasonable display layout
Golden position display: the core online Red snacks with high sales volume and large profits are placed in a golden position flush with customers' sight, generally on the second and third floors of the shelf. This area is the easiest for customers to see and get, which can significantly improve the exposure and purchase rate of goods. For example, put popular sweet potato chips and chocolate in the golden position to attract customers' attention and increase sales opportunities.
Associated display: associated display is carried out according to the taste of snacks, consumption scene, target population and other factors. For example, put spicy snacks and spicy drinks together, and put snacks suitable for children next to children's toys or stationery, so that customers can easily associate with and buy related goods when purchasing a commodity, so as to improve the customer's unit price.
Classified by heat or new products: set up a special hot online snack area and new product area. The popular online celebrity snack area displays the snacks with good reputation at present, and uses consumers' conformity psychology to attract them to buy; The new product area highlights the newly launched snacks, satisfies consumers' curiosity and desire for new things, and promotes the sales of new products.
2. create a shopping atmosphere
Theme display: create a theme display area by combining elements such as online celebrity culture or popular movies, animation, games, etc. For example, with the theme of popular animation, the relevant online celebrity snacks will be displayed in a centralized way, and will be matched with the decoration and props of animation characters to create an immersive shopping atmosphere and attract animation lovers and fans to buy relevant snacks.
Festival display: arrange and adjust the shelves according to different festivals and seasons. For example, during the Spring Festival, a special area for new year snacks will be set up, decorated with red and other festive colors, and the online Red snacks with festival characteristics will be displayed; In summer, a special snack area for cooling and relieving summer heat will be launched to create a fresh atmosphere and meet consumers' demand for relevant snacks in specific seasons.
3. use visual effects
Lighting design: focus on lighting the snacks on the shelf through warm light lamps, spotlights and other lighting equipment, highlight the color and packaging of goods, and create an attractive visual effect. For example, focus on chocolate, candy and other snacks to make them look more delicious and attract customers' attention.
Color matching: use color psychology to choose shelf colors and decorative colors that match the snack image and taste. For example, bright colors such as pink and yellow can be used as auxiliary colors for the shelves of online Red snacks that focus on youth and vitality; For delicate snacks, dark colors such as black and gold can be used to set off, improve the texture and grade of the goods, so as to promote sales.
Packaging display: use the display space of the shelf to display the packaging of snacks skillfully. For the online Red snacks with unique packaging design, open display can be adopted, so that customers can directly see and touch the packaging of goods, display its design highlights and creativity, and attract consumers to buy through packaging.
1. reasonable display layout
Golden position display: the core online Red snacks with high sales volume and large profits are placed in a golden position flush with customers' sight, generally on the second and third floors of the shelf. This area is the easiest for customers to see and get, which can significantly improve the exposure and purchase rate of goods. For example, put popular sweet potato chips and chocolate in the golden position to attract customers' attention and increase sales opportunities.
Associated display: associated display is carried out according to the taste of snacks, consumption scene, target population and other factors. For example, put spicy snacks and spicy drinks together, and put snacks suitable for children next to children's toys or stationery, so that customers can easily associate with and buy related goods when purchasing a commodity, so as to improve the customer's unit price.
Classified by heat or new products: set up a special hot online snack area and new product area. The popular online celebrity snack area displays the snacks with good reputation at present, and uses consumers' conformity psychology to attract them to buy; The new product area highlights the newly launched snacks, satisfies consumers' curiosity and desire for new things, and promotes the sales of new products.
2. create a shopping atmosphere
Theme display: create a theme display area by combining elements such as online celebrity culture or popular movies, animation, games, etc. For example, with the theme of popular animation, the relevant online celebrity snacks will be displayed in a centralized way, and will be matched with the decoration and props of animation characters to create an immersive shopping atmosphere and attract animation lovers and fans to buy relevant snacks.
Festival display: arrange and adjust the shelves according to different festivals and seasons. For example, during the Spring Festival, a special area for new year snacks will be set up, decorated with red and other festive colors, and the online Red snacks with festival characteristics will be displayed; In summer, a special snack area for cooling and relieving summer heat will be launched to create a fresh atmosphere and meet consumers' demand for relevant snacks in specific seasons.
3. use visual effects
Lighting design: focus on lighting the snacks on the shelf through warm light lamps, spotlights and other lighting equipment, highlight the color and packaging of goods, and create an attractive visual effect. For example, focus on chocolate, candy and other snacks to make them look more delicious and attract customers' attention.
Color matching: use color psychology to choose shelf colors and decorative colors that match the snack image and taste. For example, bright colors such as pink and yellow can be used as auxiliary colors for the shelves of online Red snacks that focus on youth and vitality; For delicate snacks, dark colors such as black and gold can be used to set off, improve the texture and grade of the goods, so as to promote sales.
Packaging display: use the display space of the shelf to display the packaging of snacks skillfully. For the online Red snacks with unique packaging design, open display can be adopted, so that customers can directly see and touch the packaging of goods, display its design highlights and creativity, and attract consumers to buy through packaging.
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